Stunning New NHTSA Anti DUI Ad Campaign Now in Force

 Posted on December 13, 2013 in DUI

The National Highway Traffic Safety Administration recently unveiled a massive $7.5 million ad campaign, aimed at reducing the incidence of drunk driving over the holiday season. The latest series of ads run by the federal agency feature none other than RoboCop, which the federal agency says it has “enlisted” to crack down on drunk driving this season.

In the ad, the agency teams up with science fiction thriller RoboCop, which is set to be released within the next few weeks to launch a new trailer/public service DUI announcement, that warns drivers that they must drive sober or will be pulled over. As RoboCop appears on the screen, a voice-over states that cops are stepping up in their mission to protect the streets from drunk driving. The same actor who plays the lead RoboCop in the movie, is shown catching a potential intoxicated motorist holding up his car keys, and telling him “I’d put those down if I were you”.

Obviously, this is a gimmicky campaign that is meant to capture eyeballs, and it is likely that it will accomplish its purpose. After all, during the busy holiday season, with a much higher incidence of driving under the influence of alcohol, the federal agency's does find itself strapped for ideas and stressed for resources to help get the anti-drunk driving message out and effectively. This is a unique campaign and is likely to get many people talking, and therefore, raise more awareness about driving under the influence of alcohol.

You are not likely to come across any robotic officer during any of the sobriety checkpoints that you will run into over the holiday season, but that doesn't mean you are safe. Expect police officers to be more than willing to arrest you to add to their season’s DUI arrest total.